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Translation and Localization

Website and Marketing Localization

When it comes to marketing communications, translating your text from one language to another is simply  not enough. Whether your communication vehicle is a website, brochure, video, PowerPoint presentation or an ad of any kind – your marketing collateral must be relevant, culturally appropriate and use well-chosen keywords to be effective.

Do you want to generate interest, close sales, and satisfy your customers around the world? Then you have come to the right place. EzGlobe’s team can help you communicate locally. Rely on the talents of our marketing translators and skills of our engineers. Tell us where we can help.

  • Website translation and maintenance
  • SEO and SEM
  • CMS localization
  • Marketing campaigns
  • Multi-media
  • Video localization and voice-overs
  • Desktop publishing and graphic design
  • Authoring tools: InDesign, QuarkXpress, PowerPoint, PhotoShop, etc.
  • Technologies: PHP, XML, HTML, JavaScript, ASP, etc.




Originally developed as a blogging tool, WordPress evolved to a hosting platform that allows for an easy creation of websites, small or large. It is one of the most established content management systems with more than 60% of the market share; it is used by more than one third of all the websites online.

  • Brochure
  • eCommerce
  • Portal
  • Wiki
  • Social media


WordPress out-of-the-box, however, does not support multi-lingual content. In order to create multi-lingual websites, you will need to install a translation management plug-in. Quite a few such plug-ins exist and they vary in terms of functionality, support, ease of use and general usefulness.

One of the most popular plug-ins for WordPress is WPML. When set up correctly, it integrates nicely with localization workflow. It allows for content export and import via XLIFF, which is an XML-based file for translation.

The key phrase in the above paragraph is “when set up correctly”. It is not rocket science but chances are that you will struggle with it a bit the first time you attempt to install it and set it up. Best is to leave this task up to seasoned professionals. Here is what we propose:

1. Full WordPress translation turn-key solution.


  • Install and set up your WPML plug-in.
  • Export the content to localize (XLIFF).
  • Run a pre-translation verification test to make sure everything has been exported properly and the localized website will function as expected.
  • Localize your content (including any graphics, multi-media files, videos…) into as many languages as you need.
  • Import your localized content back into WordPress.
  • Test the multilingual site. 


2. wordpress translation a la carte.


  • We will localize your content and perform any of the additional services as described above.


So it is up to you. You know where your competencies lie, how much time you have and what kind of resources are available to you. What you cannot or do not want to do internally you can entrust to our experienced team.

Just give us a call.

Why use EzGlobe and not one of the translators accessible directly via WPML?

Indeed WPML lets you connect to a database from which you can select translators for your job. But consider this: 

Are the translators professionals and experts in the subject filed? ? Yes
Are the translations reviewed? Extra cost Yes
Will the translators develop multilingual glossaries? ? Yes
Will the translators maintain comprehensive translation memories? Limited Yes
Will the translation memories become your intellectual property? No Yes
Will you receive technical support while localizing your website? No Yes
Will you have one point of contact, a project manager driving the project from the beginning to the end? No Yes


  • EzGlobe’s translators are professionals specialized in specific fields. We assign only qualified translators to your job. 
  • All EzGlobe’s translations are reviewed.
  • When translating your website, EzGlobe will develop and maintain glossaries and translation memories. These are valuable linguistic assets and become your intellectual property. 
  • EzGlobe will not only provide translation but also all of the technical support your website localization project will require. 
  • You will have one point of contact.




97% of consumers do online research before making a local purchase. Link

More than 70% of internet users are non-English speakers Link

The top 10 languages on the internet are: English, Chinese, Spanish, Japanese, Portuguese, German, Arabic, French, Russian, Korean Link


Why chose us?

  • VOICE - You have a voice. We listen.
  • CONTROL - We help you identify your requirements; we consider your constraints. We show you how, when and at what cost.
  • SUPPORT - You have someone to rely on. We propose workable solutions.
  • PEACE OF MIND - We tell you what we will do and we do it.


  • Your translation memory technology and its application saved us thousands of dollars and countless hours of work. Our content is highly technical and we appreciate the extra steps you take to produce high-quality translations.  You are always very proactive in helping us improve the end quality of our materials - Thank you.

    Lisa Colby, Director of Corporate Communications, Hardware and Software development company


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